Book: Essential ON WAR for Business

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By A Correspondent

The Prussian general Carl von Clausewitz's On War has, alongside Sun Tzu's Art of War, long been recognized as the most definitive classic on the art, theory and principles of warfare. Essential On War for Business, is the new, compact adaptation of Clausewitz's vast treatise which presents in carefully selected, focused yet accessible sections all the key lessons from the battlefield needed to succeed in the twenty-first-century world of business.

The unpredictability of war is not too different from constantly changing economic conditions. Just as the army general needs to understand and implement the asymmetrical relationship between attack and defence, the business leader, too, needs to plan for all contingencies. Clausewitz's philosophy, encompassing every aspect of strategic thinking - dealing with defeat, planning a campaign, using the element of surprise, and marshalling resources at hand - speaks simply and clearly to every business practitioner.

About the author:

A former journalist and sub-editor, Pritsikha Anil has written, edited and designed on the news, features and business desks in India and the UK for over 16 years. She has worked as a freelance writer, editor and proof-reader for publishers such as Hachette, Allied, Westland, Jaico and Yogi Impressions and also edited books for private clients. Her freelance repertoire includes designing books and other promotional material. She was the editor for a features magazine in the UK and has also edited the newsletter for CMCA - an NGO she also currently volunteers for. 

 Praise for Essential On War for Business:

“Like many other professionals, in my search for an inspirational text that combines traditional wisdom with modern business, I have read many versions of Clausewitz and Sun Tsu. Unfortunately, I don’t remember much from them when examples from them are most needed. However, Essential On War For Business, has been adapted by Pritsikha in a lucid and relevant manner, and the content flow makes very easy reading. Most of all, the chapters in the book are so designed to be easily absorbed and remembered. An essential read for all business professionals, especially those in marketing.” - N. Chandramouli
CEO (Comniscient Group) and author of Decoding Communication

 The kindle edition is available at:

http://www.amazon.com/Essential-War-Business-Classic-Clausewitz-ebook/dp/B00JV1W4D0/ref=sr_1_1?ie=UTF8&qid=1404970507&sr=8-1&keywords=essential+on+war+for+business

JULY 2017

Vol. 11 - No. 12










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