Murli Nedungadi’s Access India
The Canadian’s A to Z Guide to Travelling and Doing Business Abroad
By A Correspondent
India is a country of ‘exreme paradoxes’ with over 48 ‘dollar billionaires’ on the one hand and 260 million below poverty line, said Shashi Tharoor, the former UN Under Secretary General, in 2008. A 2010 UN report noted that about half of its 1.2 billion have mobile phones, but only 366 million people have access to toilets.
With different culture and traditions, it is a difficult task to do business in India. “That is why Murli Nedungadi's book (Access India) is a must read for any entrepreneur looking to venture to India’, reads a part of the Foreword to the book by Jean-Rene Halde, President and CEO of the Business Development Bank of Canada.
Murli Nedungadi’s book was launched in early June in Brampton, Ontario, at a large gathering attended amongst others by Akhilesh Mishra, Consul-General of India in Toronto.
Mishra spoke about the potential of India with the new government and its plans to upgrade and expand infrastructure facilities. India plans to spend a trillion dollars on infrastructure and remains a country with enormous business potential.
“Written with a clear love for his native country, Access India is rich with practical advice and informed insight about the people and culture of India. And with Prime Minister Stephen Harper recently stating that ‘the Government is putting India at the centre of Canada's Asia policy,’ Murli's book is timely and even more significant. Murli has generously shared his knowledge and experience about how to do business in India,” reads Foreword to the book.
“As India evolves and its story gets written, Canadian business can be a valuable contributor. Opportunities abound in this immense country that is transforming due to economic liberalization, technology and a growing urban middle class. Canadian entrepreneurs have the capacity to participate. Access India makes taking that step a little easier.”
Murli read excerpts from the book at the launch in the presence of his editor, Karen Paton-Evans, who talked about Murli finishing the book experiencing ‘Indian summer’ in the dead heat of summer outside on the deck of an air-conditioned cottage
An excerpt from the book reads:
“It is quite typical in India, where families are large and share common interests, to refer business to relatives, even when they are not really up to the job. While the Canadian businessperson should be appreciative of the contacts, he or she should avoid being completely dependent. If you want service, you need to pay for it. A network of contacts is important but developing it takes an investment of time, money or both.”
That is why Access India is worth keeping as a treasure to carry when preparing to or visiting India.
About the Author
Ned Nedungadi is a Certified Management Consultant with over 25 years of experience in global business development and growth. Ned has extensive experience in developing business units through expansion and revenue growth. Ned has owned and operated successful businesses in Europe, the Middle East and Canada. A well-known motivational public speaker, he has served as the president and area governor of Toastmasters International. He lives with his family in Toronto, Canada.
The book is published by Multiworld Ventures Inc. Toronto.